London · Established 2015

Strategy for the world's finest hotels

aligning brand, operations and people

The decisions that define a luxury hotel's long-term value are rarely the obvious ones. Whether you're building something new, repositioning what's already there, or shaping direction, we bring clarity, so the experience holds together in reality, not just on paper.

Owners & Developers

New Developments

From concept through to fully realised experience.

Discover more

Operators & Leadership

Repositioning & Evolution

When experience and performance need to be realigned.

Discover more

Founders & Visionaries

Direction & Long-Term Alignment

Where vision is shaped and ideas are realised.

Discover more

“I have always come to the same conclusion… all the great ideas in the world – design, location, style – are nothing without the right people. I have known and worked with Liv for over two decades. She is inquisitive, focused and delivers. But above all, she connects and brings people together.”

Adrian Zecha Founder, Amanresorts

Liv Gussing Burgess

From Aman to Airelles, three decades shaping the strategic foundations of the world’s most respected hotels, from early concept through to lived experience.

Read our story

Strategic Foundations

Airelles

From French maison to global brand,
without losing its soul.

Elevation & Evolution

Shangri-La, Yunnan

Making a global brand feel local again, at scale.

Concept & Experience

Six Senses Shaharut

Turning ambitious vision into a viable luxury asset.